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Q&A with Marc A. Smith, sociologist and chief social scientist at Connected...
While researching our May report on FOMO, we interviewed sociologist Marc A. Smith, who specializes in the social organization of online communities and computer-mediated interaction. He founded and...
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Brands attempt to lure Gen X with nostalgia
Twentieth anniversaries tend to mark the beginning of the nostalgia phase, and a number of defining pop culture totems for Generation X (ages 34-46) are hitting that landmark this year: Lollapalooza,...
View ArticleWeekly Roundup: The global middle class, a week on Foursquare and F-commerce
-Fast Company lists the 100 most creative people in business. -A report on the “Rise of the Global Middle Class” from The Christian Science Monitor looks at some of the political, economic and...
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Visa’s Memory Mapper leverages travel trend
Visa’s new Memory Mapper Facebook app allows its cardholders to share pictures, videos and captions from their travels with their online social networks. “Our understanding of how consumers travel...
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Data point: The OECD looks beyond GDP with Better Life Index
Recently, we wrote about a groundswell of interest in happiness—the focus of everything from books and nonprofits to branding—including a drive by some governments to measure a different kind of...
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Study of young Brazilians finds new collectively minded cohort
This word cloud shows how young Brazilians today see their generation—as dreamers (“sonhadora”), but also very much as consumerists (“consumista”), as fighters (“batalhadora”), and as responsible,...
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Data point: Personalized recommendations: creepy or helpful—or both?
Our new report on social commerce examines how retailers are overlaying the social graph on e-commerce: showing shoppers who sign in using their Facebook accounts what friends have bought or...
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Data point: Consumers cynical about social good efforts
Our new report on social good examines, among other things, what consumers expect of corporations when it comes to CSR. Our research, conducted in the U.S., the U.K. and Canada, shows some cynicism...
View ArticleWeekly Roundup: JWT’s 10 Trends for 2013, hubbies doing housework and the...
-This week we released our eighth annual year-end forecast of trends that will shape or significantly impact consumer mindset and behavior into the near future. Click here to watch a two-minute teaser...
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Acumen Report: Men becoming more conscious, exacting consumers
During research for our 2013 report “The State of Men,” which examines shifts in male roles, behavior, attitudes and mindsets, we interviewed Andy Tu, SVP of marketing at Break Media. Last week, we...
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